Health & Quitting

3 reasons why vaping is so popular

Facts are facts: vaping helps people quit smoking and the UK leads the way in promoting vaping as a means to reduce tobacco harm. Although e-cigarettes have been around in one form or another for about 20 years, it’s only in the last five years or so that they’ve really come into their own as a serious alternative to cigarettes. Today, it’s estimated that over 2.6 million people are using e-cigarettes in the UK alone.

Both Public Health England and the NHS enthusiastically advocate vaping as a smoking cessation aid. The PHE see it as a means for the government to reach its 2030 smoke-free target, and the NHS see it as a way to help reduce the overall burden in caring for the many and varied health complications that arise from regular tobacco use. There’s even a current pilot project giving out free vape starter kits at four UK hospitals.

If you’ve been wondering what all the fuss is about, here are three great reasons why vaping is becoming so popular.


Smokers spend vast amounts of money every year to fund their habit. Vaping is undeniably cheaper – at least 70% cheaper, in fact, depending on how many a day you smoke. There’s a huge mark-up in the price of regular cigarettes because the government taxes them so heavily. E-cigarettes are only subjected to a relatively small amount of taxation, meaning that these products are a lot cheaper to buy. We’ve calculated that switching from cigarettes to vaping can save the average smoker thousands of pounds a year.


Since 2016 cigarette “flavour” descriptions such as menthol, vanilla or candy have been prohibited in the UK, among fears that they may encourage children to take up smoking. With vaping there are hundreds of flavours to try, with everything from traditional tobacco flavours to the more exotic, such as desserts and fruits, and everything in between. This means that e-cigarettes are a lot more interesting and exciting to smoke, with many users trying different flavours every time they buy. Browse our online store for a taste of the wide variety of e-liquids we have on offer.


Vaping is everywhere now and becoming more and more visible on both the big and small screen. You’ve probably spotted your favourite celebrity showing off their vape moves but it seems to be emerging as a culture in its own right. There are regular vape expos, fairs, conventions and roadshows across Europe every year. They’re the place for vape enthusiasts to mingle and network with other vapers and vape manufacturers. “Cloud chasing” is now a competitive sport, even going professional with paid sponsorships. Plus there are hundreds of online forums to share ideas and make connections with the vaping community. Do you get any of that with cigarettes? We don’t think huddling in the rain outside the office doors trying to keep your ciggie dry has quite the same appeal.

Considering tobacco has been around for centuries, it’s amazing how quickly vaping has gone mainstream, and its popularity doesn’t look like slowing down any time soon. We’re committed to providing cost-effective vaping products, and we whole-heartedly support anyone who has pledged to change their life for the better by making the switch from tobacco.

If you have any questions about vaping or any of our products, please get in touch.

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